The Nielsen Global Survey About Ageing was conducted between August 14 and September 6, 2013, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

Property has been a hot topic in New Zealand for the last few years, especially with the soaring value of houses in Auckland. Providing the right services to help them along their journey must be top of mind for any player in the real estate industry.

Your consumers live in a world where their media and information sources are available on-demand and at their fingertips; they are increasingly gravitating toward anytime, anywhere consumption of media content. A plethora of connected screens, devices and platforms is providing more opportunities than ever to connect the consumer with your brand – but, it’s a competitive playing field. The consumer does not stand still in today’s landscape and neither should you.

​The release of mobile audience data via the IAB Australia and Nielsen Mobile Ratings Report is the first phase of major upgrades to the digital audience measurement system in Australia.