• Global New Product Innovation Report - MENAP Q1 2015

    Consumer, Online | 27-Jul-2016

    AUD (including GST)


    Through this study we uncover the reasons a consumer would make a new product purchase, discover the types of products consumers want but can’t find and detail the sources consumers use to learn about them.

    We also provide insights into white-space opportunities with the greatest potential, and we identify strategies for increasing the odds of success.

    Country data available:

    - Saudi Arabia
    - UAE
    - Egypt
    - Pakistan



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