• Nielsen MENAP Baby Care Report - 2015

    Consumer, Online | 29-Jul-2017

    AUD (including GST)

    This study helps better understand why consumers select one baby food or diaper brand over another, and to determine what motivates brand-switching behavior. The findings reveal important insights about the path to purchase and identify the online and offline sources most influential in the process. Finally, areas of opportunity and the strategies necessary to win in the global baby care market are identified. 

    Data available

    - AME region



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