• Nielsen Sport Report 2017-2018: Insurance

    AUD $5,500.00 (including GST)

    Are your sport sponsorship dollars delivering appropriate levels of brand presence, share of voice and reach? Are you interested in better understanding your competitive landscape within the sports sponsorship landscape? Explore the Australian sports sponsorship landscape and find answers to these questions and more within Nielsen’s 2017-2018 Sport Report, a holistic view for key industries currently investing heavily within sporting partnerships.

    To ensure you are only paying for the categories that are relevant to you we have broken the report into nine individual chapters by industry - each available for $5K. This link is to download the Insurance category.

    Other category reports available are in the related reports section on the right-hand side of the page.

    These categories allow brands, rights owners and agencies to compare and measure consistent impact metrics – by brand and by sporting code.

    - Sports landscape overview
    - Existing partnerships summary
    - Category presence by sport
    - Partnership portfolios - sizing the audience
    - Media exposure value - total brand presence
    - Brand share by sport / property specific
    - Brand recall - mapping presence vs awareness
    - Consumer connection and consumption by category
    - Additional insights including eSports and millennials