• Shopper Trends Morocco

    Middle East / Africa, Consumer | 05-Aug-2014

    AUD $7,150.00 (including GST)

    Nielsen Shopper Trends 2013/2014 – Morocco provides a comprehensive overview of FMCG retail environment trends, banner equity tracking and in-depth analysis of shopping patterns across markets and trade sectors. Findings from the study allow:

    Retailers
    • to quantify market potential and assess market entry opportunities
    • to benchmark your performance and understand strengths and weaknesses
    • to develop strategies to increase shopper loyalty and spending

    Manufacturers
    • to understand retailers’ business & build stronger relationships
    • to build retailer-relevant marketing based on shopper insight to work with retailers’
    • to improve shopper loyalty and store equity

    TABLE OF CONTENTS

    Introduction

    • Research objectives
    • Research design

    Study Results

    • Executive summary
    • Market context
    • Overall shopping behaviours
    • Brand equity model ‘Winning Brands’
    • The strength of retailer brands (SEI)
    • Attributes important for choice of retail chains
    • Images of retailers
    • Shopper-Retailer engagement level
    • Profiles of retailers’ main customers

    Additional Sections

    • Private labels
    • Segmentation

    For any other query on this report contact:
    Simohammed Bellamine - Simohammed.Bellamine@nielsen.com


    /all/shopper-trends-morocco

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