-
Shopper Trends Morocco
AUD $7,150.00 (including GST)
Nielsen Shopper Trends 2013/2014 – Morocco provides a comprehensive overview of FMCG retail environment trends, banner equity tracking and in-depth analysis of shopping patterns across markets and trade sectors. Findings from the study allow:
Retailers
• to quantify market potential and assess market entry opportunities
• to benchmark your performance and understand strengths and weaknesses
• to develop strategies to increase shopper loyalty and spendingManufacturers
• to understand retailers’ business & build stronger relationships
• to build retailer-relevant marketing based on shopper insight to work with retailers’
• to improve shopper loyalty and store equityTABLE OF CONTENTS
Introduction
- Research objectives
- Research design
Study Results
- Executive summary
- Market context
- Overall shopping behaviours
- Brand equity model ‘Winning Brands’
- The strength of retailer brands (SEI)
- Attributes important for choice of retail chains
- Images of retailers
- Shopper-Retailer engagement level
- Profiles of retailers’ main customers
Additional Sections
- Private labels
- Segmentation
For any other query on this report contact:
Simohammed Bellamine - Simohammed.Bellamine@nielsen.com
Shopping Cart
Shopping cart is empty. To securely download this report, please add to cart below
To access the full report, please provide us with a little information.
Related Reports