Australian Multi Screen Report | Q3 2015 Reports
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Australian Multi Screen Report | Q3 2015
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The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the third quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens.
Broadcast television viewed on in-home television sets reached 87.7 per cent of Australians in any single week of Q3 2015. However the continuing march of technology take-up continues to give Australian consumers more ways to view content.Across the population 12.2 per cent of all video viewing takes place on screens other than the in-home TV set. This includes broadcast content – e.g. television network catch-up and streaming sites and apps – as well as non-broadcast video such as YouTube, Vimeo and Facebook.The TV set remains at the core of video consumption and this won’t change anytime soon. What is changing rapidly though, is the expansion of screen time and screen types as Australians get comfortable with viewing video content on mobile devices, anytime, anywhere. There’s never been as much of a need for a complete view of the consumers’ media consumption as there is today.
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