Australian Multi Screen Report | Q4 2014 Reports
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Australian Multi Screen Report | Q4 2014
| 24-Mar-2015$0.00 (including GST)
The Q4, 2014 Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
SUMMARY OF KEY FINDINGS: Q4, 2014:
Australians watch on average 90 hours and 27 minutes (90:27) of broadcast TV on traditional television sets per month1 (year-on-year down 2:12 per month, or 86 seconds per day).
91.9% of all broadcast TV viewing is live (83:06) with playback of broadcast content that viewers record and play back through their TV sets within seven days accounting for 8.1% (7:21 per month, up 34 minutes/month YOY).
100% of Australian television homes can access digital terrestrial television (DTT) channels.
95% can do so on every working household TV set.
56% of homes have PVRs; 15% have two or more (Q4 2013: 53%; 14%).
Household internet penetration is stable at 80%.
Australians spend on average 37:08 per month online2 (37:39 a year ago).
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