In this April 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. Key take outs from the review include the below: 

• The overall unique audience of 15.7 million online Australians was consistent with March, however engagement metrics were down overall, with 36 billion page views and 23 billion minutes spent online in April, down eight percent and five percent respectively compared with March. 
• Mobile usage increased slightly in April, reaching its second-highest level ever with mobile page views sitting at just over 406 million. This represents overall growth of 106 percent since January 2012. 
• Mobile page views increased by two percent from March 2013 and has increased 106 percent since January 2012.