Australian Online Landscape Review | May 2013 Reports
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Australian Online Landscape Review | May 2013
| 01-Jun-2013$0.00 (including GST)
In this May 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. Key take outs from the review include the below.
As a result of changing consumer behaviour, improvements in our measurement science approach and the IAB’s recent independent audit of the Nielsen panel, we have made a number of significant enhancements to the Nielsen Online Ratings Hybrid and VideoCensus data. Details about these enhancements are included in this review.- Australia’s overall unique online audience has reached 16.8 million, with 33 billion page views and 40 billion minutes spent online during the month of May.
- During the month of May, 13 million Australians streamed online videos and on average, Australians spent 6 hours and 49 minutes watching online video content and viewed 140 streams.
- Our first full month’s data for mobile device type, shows 36 percent of all online traffic for the period, is being driven from a mobile or tablet device.
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