Cider Report | 2012 Reports
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Cider Report | 2012
Consumer | 08-May-2013$7,700.00 (including GST)
The Nielsen Cider Report examines how changes in consumer’s media and shopping behaviour have influenced the performance of the cider segment’s, and provides insights to support sales and marketing strategies optimise their presence in this dynamic segment.
TABLE OF CONTENTS
Executive Summary
Size and Performance of the Cider Segment
- Market Size and Growth
- Comparison of Cider Size and Growth in Great Britain
- Shelf Facing
The Impact of Cider on other Liquor Categories
- The Potential Impact of Cider on other Liquor Categories
Cider Brand Performance
- Top Brand Performers
- Private Label Performance
- Introduction of New Brands
Cider Attribute Performance
- Flavour and Origin Performance
- Pack Size Performance
Brand Advertising Support and Online
- Advertising Spend Trend
- What People are Saying about Cider Online
Cider Consumers
- Demographics
- Share of Throat – Repertoire
- Attitudes, lifestyle and purchasing factors considered important when shopping the category
Cider Shopper Behaviour
- State Performance
- On- Versus Off-premise
- Bar Scan
Data Sources
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