Win the heart, mind and wallet of today's online consumer. Make strategic digital retail decisions to get the competitive edge by understanding behaviours, profiles and perceptions of online shoppers. Nielsen's New Zealand Online Retail Report is a contemporary analysis of our digital retail marketplace and online shoppers. It includes:

• The number of online shoppers with historical trends
• Browsing and purchase by category
• Top online brands
• How much spend is going offshore
• Shopping on smartphones and tablets
• Payment methods and perceptions of mobile wallets
• The connection between online and offline