Scope of the study

Executive Summary

Online Shopping Behavior:

• Most shopped categories online
• Shopper spending on top categories
• Device shopper purchase through
• Online shopping device trend
• Mobile shopping behavior
• How they pay for online shopping
• Triggers and barriers to online shopping
• Takeaways

Category Insights in Q3 '15

Internet Behavior:

• Who are internet users?
• What device do they use?
• Average frequency of usage
• Average hour of usage
• Top online activities and what people do online

Online Shopping Behavior

• Who are online shoppers?
• Who are non-online shoppers?
• What product they buy online?
• Frequency and spending online
• Deal purchase

How they shop online?

• Which device they purchase through
• Benefit and drawback of each devices
• How they make a payment?
• How they pay online? (including breakdown in each categories)
• Delivery method (including breakdown in each categories)
• Benefits of each payment method
• Trigger and barrier for online shopping
• What shoppers want from online shopping?
• What is the barrier?

Mobile online shopping behavior

• Who are mobile online shoppers?
• Category bought via mobile phone
• Mobile shopping behavior
• Operating system of mobile

Online market landscape

• Medias that influence shoppers decision to choose the site

Category insights: Fashion

• Who are fashion shoppers?
• Key retailers

Category insights: Cosmetics

• Who are cosmetics shoppers?
• Cosmetic product bought
• Source of website awareness
• Key retailers
• Trigger and barrier for buying cosmetics online
• Reasons for not buying cosmetics online

Category insights: Grocery

• Who are grocery shoppers?
• Grocery purchase behavior
• How they buy grocery
• Awareness of retailers online shopping website
• Source of grocery website awareness
• Key retailers
• Grocery shoppers profile by retail
• Popular product via online channel
• Type of grocery bought by retail
• Trigger and barrier for buying grocery online
• Reasons for not buying grocery online
• Who are body skincare online buyers?
• Who are facial skincare online buyers?
• Who are body skin cleansing online buyers?
• Who are facial skin cleansing online buyers?
• Cross purchase behavior

Category insights: Quick service restaurant

• Who are Quick service restaurant shoppers?
• Quick service restaurant website awareness
• Key retailers
• Occasions for online order
• Trigger and barrier for online quick service
• Reason for not buying quick service online

Category insights: Electric appliance

• Who are electric appliance shoppers?
• Type of electronics bought online
• Key retailers
• Trigger and barrier for electric appliance
• Reasons for not buying electronics online

Other categories

• Key retailers: Entertainment
• Key retailers: Computer software/application
• Key retailers: Travel
• Key retailers: Health product

Who are shoppers?

Internet banking user

• Who are internet banking users?
• Online banking behavior
• Awareness of mobile/online banking
• Source of mobile/online banking
• Mobile/online banking conversion
• Online banking bank used
• Online banking activities
• Trigger and barrier for mobile/online banking