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  • Thailand Market Pulse Report | Q4, 2015

    CONSUMER, online | 29-Jan-2016

    $5,885.00 (including GST)

    Catching up with changing environment is one of the key success factors in FMCG business. With Market Pulse report on hand, you will be equipped with insights on changes in Thailand economy, Retailer landscape, Retail Technology, and current product trends in Thailand FMCG market, which results in enhanced understanding about market evolvement and ability to make impactful business decisions.

    TABLE OF CONTENTS

    Thailand Sentiment and Economic Update

    Shopper Sentiment:

    • FMCG Growth
    • Growth by Product Group (6 categories: Beverages, Impulse, Alcoholic & Tobacco, Households, Personal Cares, Other Foods)

    Trade Sector Development:

    • Contribution of CVS Matches with Super/Hyper Market)
    • Consumer Purchase Momentum
    • Convenience Store Expansion Rate by Store (Tesco Lotus Express, Family Mart, 108 Shop, Tops Daily, Mini BigC, 7-Eleven)
    • Supermarket Expansion Rate by Market (Tesco Lotus Talad, Tops, Maxvalu, Villa, BigC Market, Home Fresh Mart)
    • Personal Care Stores Expansion (Boots, Watsons, Pure)

    Consumer Journey:

    • Enhanced In-Store Experience
    • Connected Commerce
    • Emergence of Digital TV
    • Rise of Little Sharp Shooter Fish

    Product Trends:

    • New Meaning of Healthy Food
    • Delicacy Premiumization
    • Product for Chinese Tourists

    Key Takeaways

       

    Data availability: Quarterly Quarter 4 2015 Available now

    For more information, or to discuss our multi-country report packages, contact your local Nielsen representative or at email: Thanawat.Tejapisal@nielsen.com
    Thanawat Tejapisal - Thanawat.Tejapisal@nielsen.com

     

    /reports/all/thailand-market-pulse-report-q315

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