Australian Multi Screen Report | Q1 2016 Reports
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Australian Multi Screen Report | Q1 2016
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The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2016 – continues its look at how audience behaviour is influenced by greater content and platform choice, and access to new consumer technologies.
Across the day Australians spent an average of 30 hours and 38 minutes per month (30:38) on other TV screen use in the latest quarter, with 13:34 of that in prime time. Across all screens, devices and types of video, 84.3 per cent of viewing is to TV content watched on in-home sets within seven days of original broadcast: on average 85:12 per month.
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