New Zealand Nielsen Consumer Profiles Reports
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New Zealand Nielsen Consumer Profiles
$0.00 (including GST)
Consumer choice is now bigger in nearly all categories. The share of large brands is typically smaller than a decade ago and brands need ways to segment more deeply. For established players it’s about arresting this share fall, for new players it’s about stealing share – for both its about driving growth.
Nielsen’s Consumer Profiles provide views’ of consumers you want to identify, understand and then reach. Meaning you don’t rely on too narrow a view of a prospective customer.
Find out more about your consumers:
- Who they are
- Views and opinions
- Interests and leisure
- Media they use
Choose a Consumer Profile (NZ$1,750) or a specific FMCG Brand Buyer Profile (NZ$3,250). Reports are available within three days of purchase.
Select your consumer group based on demographics, psychographics, category or brand. Categories include:
- Health
- Automotive
- Telecommunications
- Community
- Employment
- Finance
- Education
- Culture
- Leisure
- Household Goods
- FMCG Brands
Consumer Profiles draw on a database that is nationally representative, with a robust sample of 12,000 New Zealanders aged 15+.
Download the free sample report today. For more information contact your Nielsen account manager or email nzaklmediahelpdesk@nielsen.com
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