Commercial radio connects with home buyers every week. With mortgage rates at an all-time low, many Australian consumers still plan on buying a home – despite rising house prices. In the next 12 months, over 1.7 million Australians intend to buy a property and 79% of this group listen to commercial radio each week. 

These are the findings from the latest report from Nielsen and Commercial Radio Australia (CRA), which illustrates that the dream of owning our very own ‘¼ acre’, while expensive, is still on the agenda for many Aussies.

In the next 12 months, 1.5 million Australians intend to buy a home to live in – almost half (47%) of these are First Home Buyers. Property investors account for 446,000 Australians; while over 200,000 intend to buy both a residential and investment property. Clearly, it is still a very motivated market.