• Australian Connected Consumers Report | 2013

    $16,500.00 (including GST)

    This Nielsen report is the most complete annual study of the way Australians use and consider media, its role in their lives, and their rapid rate of adoption of connected devices.

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    TABLE OF CONTENTS

    Executive Summary

    Study Aims, Background and Sample

    • Study Aims
    • Overall Approach and Methodology

    Australia Online – Context and Background

    • The Online Market

    Consumer Technology

    • Consumer Technology: The Big Trends and Take-Aways
    • Technology in the Home
    • Technology in the Home: Forecast for 2013
    • The Mobile Phone Market
    • Methods of Visiting Online Content / Websites on a Mobile Phone
    • Ereader and Tablet Computers: Brand Ownership and Consideration
    • Tablets and Children
    • Games Console Ownership

    The Online User Environment and Patterns of Behaviour

    • The Online User Environment and Patterns of Behaviour: The Big Trends and Takeaways
    • General Online Usage Trends
    • Environment of Internet Access
    • Devices Used to Access the Internet
    • Number of Devices and Locations for Regular Online Access
    • Devices Used to Access the Internet: By Time of Day
    • Type of Internet Access by Device
    • How Websites are Found

    Cross Media and Cross Screen Behaviour

    • Cross Media and Cross Screen Behaviour: The Big Trends and Take-Aways
    • General Media Consumption Trends
    • Online Consumers and the Ways They Watch Television
    • Internet TV Viewing
    • Consumption of Media, Device and Activity by Time of Day
    • Media Preferences
    • Simultaneous Media Consumption – Internet & TV

    Online Activities, Services & Content

    • Online Services: The Big Trends and Take-Aways
    • Australians’ Online Activities In 2012
    • Communication and Connection
    • Information Seeking
    • Finance
    • Transactions
    • Online Retail
    • Group Buying
    • Brand Engagement
    • Entertainment
    • Streaming and Downloading
    • Uploading and Sharing
    • Paying For Online Content – Adoption of Paid Subscriptions
    • Focus On Devices Used For Online Activities

    Focus On Social Media

    • Social Media: The Big Trends and Take-Aways
    • Conduct of Social Media Activities
    • Social Media Brands
    • Online Social Networking
    • Social TV
    • The Way Social Media Informs and Influences Purchase Decisions

    Online Advertising

    • Online Advertising: The Big Trends and Take-Aways
    • Online Advertising Expenditure - State of the Market
    • Mobile Advertising
    • Behaviours and Attitudes Toward Online Advertising

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