Australian Online Landscape Review | March 2013 Reports
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In this March 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. Key take outs from the review include the below:
The overall unique audience of 16.0 million online Australians was up by three percent from January 2013, with 36 billion page views and 22 billion minutes spent online. This was despite February being a shorter month.
Mobile usage for February recorded 363 million page views – a 95 percent increase on the same time last year.
Three quarters of Australian car buyers (73%) used online resources before buying a new or used car. This reminds us that the consumer in 2013 wants to be fully informed before they test drive a new or used vehicle.
Finally, a reminder that our Consumer 360 event is growing by the week, with 22 speakers/panelists now confirmed and seats filling fast. Recent additions to the speaker list include representatives from Coles, Nestle, Pacific Magazines, Big Mobile and Nine Network. This is set to be a one-of-a-kind event and a valuable opportunity for all of our clients to attend.
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