• Cider Report | 2012

    Consumer | 08-May-2013

    AUD $7,700.00 (including GST)

    The Nielsen Cider Report examines how changes in consumer’s media and shopping behaviour have influenced the performance of the cider segment’s, and provides insights to support sales and marketing strategies optimise their presence in this dynamic segment.


    Executive Summary

    Size and Performance of the Cider Segment

    • Market Size and Growth
    • Comparison of Cider Size and Growth in Great Britain
    • Shelf Facing

    The Impact of Cider on other Liquor Categories

    • The Potential Impact of Cider on other Liquor Categories

    Cider Brand Performance

    • Top Brand Performers
    • Private Label Performance
    • Introduction of New Brands

    Cider Attribute Performance

    • Flavour and Origin Performance
    • Pack Size Performance

    Brand Advertising Support and Online

    • Advertising Spend Trend
    • What People are Saying about Cider Online

    Cider Consumers

    • Demographics
    • Share of Throat – Repertoire
    • Attitudes, lifestyle and purchasing factors considered important when shopping the category

    Cider Shopper Behaviour

    • State Performance
    • On- Versus Off-premise
    • Bar Scan

    Data Sources


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