Australian Connected Consumers Report | 2016 Reports
$18,073.00 (including GST)
For 18 years we have published an annual study of Australians’ online behaviours, keeping pace with their changing habits and preferences. We continue to follow the rise, and rise of online media as it further infiltrates consumers’ lives and integrates into their world. The Australian Connected Consumers Report allows you to see how trends have changed and forecasts what’s around the corner – so we can help you capture and maximise the opportunities of this new connected world.
Consumers’ media habits have evolved dramatically. Technology, online conversations and new devices have all interrupted our old ways of finding consumers. More than ever we need a clear view of what is happening today and the implications for the coming years.
That’s where Nielsen’s Australian Connected Consumer Report comes in.
Now in its 18th year we’ve been capturing and interpreting these trends for clients unlike anyone else. Companies large and small rely on us to help them understand the new digital landscape and help them finesse their strategies for today’s connected consumer.
Australian consumers have entered an age of technology that has transformed almost every aspect of daily life. We are more connected by more devices than ever before, with access to media, information, entertainment and each other around the clock. The entire media landscape has changed, propelling a change in the way marketers, content providers and brands reach and talk to today’s consumers. Time online is massive. Online Australians are spending almost 3.5 hours a day connected to the Internet. A number that is still edging upwards, albeit at a slower pace than at the turn of the decade, where uptake of mobile technology such as smartphones and tablets drove connected time up exponentially.
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